SUPPORTING DOMESTIC PRODUCTION IN EUROPE: NATIONAL PRIDE AND BRANDING STRATEGIES
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Abstract
ABSTRACT: In an era of globalization, supporting domestic production has
become a strategic choice for many European countries. This choice is often deeply
intertwined with the concepts of national pride and branding. These elements are not
just mere expressions of patriotism but are pivotal in shaping economic policies and
market dynamics. This essay delves into how European nations utilize national pride
and branding to bolster domestic production, examining the economic strategies
involved, the global impact of national branding, and presenting case studies of
successful national brands within Europe.
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References
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